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Taco Bell Looks to ‘Reinvent the Taco’

October 11th, 2011

Taco Bell is testing a new taco featuring a shell made from nacho cheese-flavored Doritos, a product that is quickly becoming a media star as the chain’s parent company hints of plans to “reinvent the taco” next year. In a third-quarter call to analysts this week, Yum! Brands Inc. chairman and chief executive David Novak said the company is focusing efforts on turning around disappointing s …

By Stephen J. Bailey
Posted in Family Eating
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