Taco Bell Looks to ‘Reinvent the Taco’
October 11th, 2011
Taco Bell is testing a new taco featuring a shell made from nacho cheese-flavored Doritos, a product that is quickly becoming a media star as the chain’s parent company hints of plans to “reinvent the taco” next year. In a third-quarter call to analysts this week, Yum! Brands Inc. chairman and chief executive David Novak said the company is focusing efforts on turning around disappointing s …
By Stephen J. Bailey
Posted in Family Eating