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WAITER ON THE WAY BLOG

Friday’s debuts new loyalty program

March 31st, 2011

T.G.I. Friday’s on Tuesday introduced a revamped customer loyalty program at its 580 domestic locations, providing easier reward redemption levels and offering the program 3.7 million members more options. “It gives guests more choice, control and flexibility in how they engage with our Give Me More Stripes program,” said Trey Hall, senior vice president and global chief marketing officer f …

By Stephen J. Bailey
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