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WAITER ON THE WAY BLOG

NPD: Calorie postings have little impact on ordering

March 23rd, 2011

While the restaurant industry waits for the U.S. Food and Drug Administration to publish its proposed federal menu-labeling regulations, The NPD Group declared that posting calorie counts on menus and menu boards would have little impact on consumer ordering habits. To gauge the impact of listing calorie counts on menus, Port Washington, N.Y.-based NPD conducted a study in which adult consumers we …

By Stephen J. Bailey
Tags: Calories
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