How many calories are in your Frappucino?
Starbucks Coffee Company last week in a statement last week announced it will include calorie information on menu boards at all company-operated and licensed U.S. Starbucks® stores beginning June 25. The launch of menu board labeling and pastry case calorie labeling will complement the food and beverage transparency the company already provides to customers - through printed brochures, an easy-to-navigate nutrition tab on Starbucks.com and through the Starbucks Mobile App for iPhone.
“Menu labeling is yet another step to extend our commitment to wellness, ensuring our customers and partners (employees) have the information they need to make informed decisions and understand all the ways that they can customize their Starbucks® beverages to be within their desired calorie range,” said Mary Wagner, PhD and senior vice president, Global Research & Development at Starbucks. “Starbucks believes that wellness is the journey to a happy, healthy life through daily choices, whether it’s a favorite beverage or a wholesome meal option.”
How do you feel about this change?