T.G.I. Friday’s has named Trey Hall senior vice president and chief marketing officer for the 900-unit casual-dining chain.

Hall, who most recently was chief marketing officer for private-equity firm Consumer Capital Partners, succeeds Andrew Jordan, who left as Friday’s CMO late last year.

Hall will oversee Friday’s global marketing and report directly to Nick Shepherd, president and chief executive of Carlson Restaurants Worldwide, parent of the T.G.I. Friday’s chain. Shepherd said Hall had “established himself as a successful brand builder throughout his career.”

Before joining Consumer Capital, Hall held marketing positions at Pizza Hut Inc., Boston Market Corp. and Quiznos Master LLC.

Based in Dallas, T.G.I. Friday’s has restaurants in 60 nations, including about 600 in the United States.

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