An interesting article on restaurant.org titled “Reading Between the Lines: The Psychology of Menu Design” suggests that restaurant menu designers are trained to find the “hot spots” on the menu where customers look most and place higher end items in those areas.  According to the article,  “A menu should tell a customer what you want them to buy”.

Next time you order from a restaurant, you can remember this article and not get tricked into ordering a food item that does not really sound appetizing in the first place.  You can avoid any marketing tricks and ensure that your getting a great meal that you want at a great price.