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WAITER ON THE WAY BLOG

Tilted Kilt debuts new menu

April 6th, 2011

The Tempe, Ariz.-based chain altered the design, added a new “flatbread pizza” category and a wing section, and reintroduced some successful limited time offerings as permanent menu items, said Kristin Cronhardt, vice president of marketing for Tilted Kilt Franchise Operating LLC.

“It had been two years since we’d done a complete menu revamp, and we’d had so many popular LTOs that we thought it was time to really pore through our menu mix information and look at the top and bottom sellers and make some changes,” she said.

Cronhardt said some of the new items were added in response to requests from customers who wanted more healthful and lighter items.

Potato skins, which performed well on the restaurants’ 2010 and 2011 “Irish Hooley” limited-time menu, are being added to the appetizer section for $7.99. A successful blue cheese steak salad is being added to the salad menu.

A new $9.99 Jalapeño Inferno burger also has been added, as has a spicy black bean veggie wrap for the same price.

Grilled wings have joined traditional style wings, both for $9.99 in their own new menu section.

Sweet potato fries are being added as a substitute for regular fries, for a surcharge.

Irish stew is making its debut on the Pub Favorites section.

Two hot sandwiches are new to the menu: a club sandwich with a new sun-dried tomato pesto mayo, and a spicy sausage sandwich with new spicy “Kilt Burner Mayo.” Both are priced at $9.99. Basil pesto mayo also has been made available as a new condiment.

New entrées include blackened chicken fettuccini, $10.99, also available with spicy sausage; Italian herb chicken with steamed seasonal vegetables for $9.99; chicken fried chicken with garlic mashed potatoes and black pepper country gravy for $9.99; grilled salmon with a whiskey cream sauce for $16.99; and fish tacos made with battered cod for $10.99.

Among the new flatbread pizzas are a chicken Florentine, a roasted garlic chicken, and a cheesesteak pizza, each priced at $9.99. The $7.99 five cheese and $8.99 vegetarian pizzas have been reformulated, as have the barbecue chicken and the One Shot Johnny made with sun-dried tomato pesto sauce, pepperoni, sausage, bacon and mozzarella. Both of those are $9.99.

On the dessert menu, the $4.99 Tilted Guilt, partially baked cookies with ice cream and chocolate syrup, is being joined by a $5.99 Brownie Guilt with ice cream and caramel sauce.

“I think we’re going to sell a ton of those,” Cronhardt said.

The Tilted Kilt’s average check is around $14, she said.

The rollout of the new menu started on the West Coast and will be spreading eastward. It is expected to be completed by April 18, Cronhardt said.

By Stephen J. Bailey
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